Blog

What are some of the SEO ranking factors?

Posted by on 6:24 pm in Blog | Comments Off on What are some of the SEO ranking factors?

SEO Factors Work In Combination No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success while the presence of negative factors can worsen those odds. Some of the factors are listed below: You must be signed in to read this Private Policy. Your Information will never be shared. On Page SEO Success Factors: On The Page search ranking factors are those that are entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines (and users) determine relevancy? How does your site architecture help or hinder search engines? Off Page SEO Success Factors: Off The Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality. With billions of web pages to sort through, looking only at ‘on the page’ clues isn’t enough. More signals are needed to return the best pages for any particular...

read more

5 Simple SEO Techniques for Beginners

Posted by on 6:09 am in Blog | Comments Off on 5 Simple SEO Techniques for Beginners

Simple SEO Tips   Small businesses are looking for good techniques to optimize their websites. There are many experienced online marketers with excellent ideas on how to generate traffic, sales, leads, and revenue. However, there are also newbies that crave different strategies to improve their sites. If you are one of the beginners that are seeking the best, simplest SEO techniques for your online business, then below are 5 simple SEO strategies that can help you generate tons of traffic for your site : Create quality content that is rich in important keywords. These keywords must abide the rules for keyword density, since search engine spiders use several standards for page ranking. Inserting keywords that are most related to your specialty can help your target audience locate your sites and blogs. Use original content every time you post blogs and advertisements on your sites. That way, you can guarantee that your content and blog post are unique. Originality of content is one of the major factors that will give your site a higher page rank. Publish new content regularly. People always want new material or to learn about different products and services that are offered online related to your business. Use hyperlinks or backlinking if necessary. Using internal or external links may help you connect your visitors to the specific sites that they are looking for. You need to make sure that you are connected with reputable and reliable sites, since this is another important guideline that influences page rank. Participating in social media is another huge way to get targeted traffic. There are both paid social media traffic as well as unpaid traffic. These strategies are so simple, even beginners can take steps towards success. Anyone can use them, to generate tons of traffic that will potentially help to increase your sales. For more information contact us through our contact us...

read more

How Google Search Works

Posted by on 2:25 pm in Blog | Comments Off on How Google Search Works

Learn how Google discovers, crawls, and serves web pages   When you sit down at your computer and do a Google search, you’re almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query, and determine the order of search results?In the simplest terms, you could think of searching the web as looking in a very large book with an impressive index telling you exactly where everything is located. When you perform a Google search, our programs check our index to determine the most relevant search results to be returned (“served”) to you. (Source: Google.com) The three key processes in delivering search results to you are: Crawling: Does Google know about your site? Can we find it? Indexing: Can Google index your site? Serving: Does the site have good and useful content that is relevant to the user’s search? Crawling Crawling is the process by which Googlebot discovers new and updated pages to be added to the Google index. We use a huge set of computers to fetch (or “crawl”) billions of pages on the web. The program that does the fetching is called Googlebot (also known as a robot, bot, or spider). Googlebot uses an algorithmic process: computer programs determine which sites to crawl, how often, and how many pages to fetch from each site. Google’s crawl process begins with a list of web page URLs, generated from previous crawl processes, and augmented with Sitemap data provided by webmasters. As Googlebot visits each of these websites it detects links on each page and adds them to its list of pages to crawl. New sites, changes to existing sites, and dead links are noted and used to update the Google index. Google doesn’t accept payment to crawl a site more frequently, and we keep the search side of our business separate from our revenue-generating AdWords service. Indexing Googlebot processes each of the pages it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, we process information included in key content tags and attributes, such as Title tags and ALT attributes. Googlebot can process many, but not all, content types. For example, we cannot process the content of some rich media files or dynamic pages. Serving results When a user enters a query, our machines search the index for matching pages and return the results we believe are the most relevant to the user. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page. PageRank is the measure of the importance of a page based on the incoming links from other pages. In simple terms, each link to a page on your site from another site adds to your site’s PageRank. Not all links are equal: Google works hard to improve the user experience by identifying spam links and other practices that negatively impact search results. The best types of links are those that are given based on the quality of your content. In order for your site to rank well in search results pages, it’s important to make sure that Google can crawl and index your site correctly. Our Webmaster Guidelines outline some best practices that can help...

read more
default-poup