What is Pay Per Click (PPC)?

Pay per click (PPC) advertising is a type of online advertising where you only pay (to Google, Facebook etc) when somebody clicks on your ads. It is an Internet advertising model you can use to get instant targeted traffic to your website through Google Ads, the Yahoo! Bing Network Ads, Facebook Ads, Instagram Ads, Twitter Ads and more.

What do I get when I sign up for Inviko’s Pay Per Click Services?

1. Account Setup
We setup your Pay Per Click accounts with your choice of websites (Google Ads, Bing/Yahoo network Ads, Facebook Ads, Instagram Ads, Twitter Ads, Pinterest Ads etc). Based on your customer audience characteristics and interests, we tailor target the Ads exclusive to them.

2. Market and Keywords Research
We perform market and keyword research to determine the most viable keywords that your target market is typing into the search engines to find you. We target keywords that will generate the right amount of traffic with the right intent at the right cost.

3. Campaign and Ad groups Setup
We setup your campaign or campaigns with the appropriate ad groups based on tightly-knit themed keywords with keyword matching options.

4. PPC Budget Management
We setup your desired budget and make sure that we make the best out of it and that you do not go over budget spend for the month.

5. Targeting Options
We setup targeting options based on search and/or display advertising, language, geo-location, device, scheduling.

More information about Pay Per Click Services

People find products and services they are looking for in search engines by typing search terms or keywords. When the target keywords on your PPC campaign are typed by users on search engines, your ads appear on top, below, or alongside organic search results. The position of your ads against your competitors will depend on how much you are bidding for your target keywords and your quality score. Depending on the campaign settings, your ads may also appear on various sites that are part of the Google, Bing and Yahoo! networks. So you are paying Google, Bing or Yahoo when anyone clicks on your ads. There are many options to target your customers—some of the targeting options are by device, location, language, scheduling, and keyword matching. When they click on any of your ads, they are directed to a landing page on your website where you can convert them to leads or customers via an inquiry, contact form, or ‘buy now’ buttons.

How PPC Works? An Overview

PPC advertising is one of the fastest way to drive instant traffic to your website. PPC advertising is especially useful for direct response campaigns where instant and direct action is desired from target customers. This scenario also allows for cost-per-click to be measured immediately against conversions or sales to determine ROI.

PPC is also effective in kick-starting and regulating traffic volumes particularly during times when businesses are launching a new product or service, need to fill an empty sales pipeline, during limited sales season, or when carrying time-sensitive promotions.

PPC can be utilized to surge traffic or to acquire huge customers while demand is high. Unlike SEO, which can take time to build rankings, PPC immediately establishes an online presence, requires no real build-up time, and generates ROI much more quickly when done right.

When systematic split testing and optimization are done on a PPC campaign, cost per click goes down and traffic translates to conversions at a higher rate.

Benefits of PPC:

Get on the top spot of Google’s page 1 search results

You Only Pay for Clicks

With other forms of advertising – billboard, print, TV or radio – you get a wide reach but risk having no one actually visiting your website. With PPC, you only pay when someone actually clicks on your ads which means that a campaign sending you only a small amount of traffic will cost you a very little amount of money vs. a campaign sending you a lot of traffic which would cost you more money. In short, with PPC you get what you pay for.

Traffic is Targeted

When you use PPC, your ads will be placed on search engine results pages based on the keywords typed by search engine users. You choose the keywords that will trigger your ads to appear—keywords which you think your customers will use when searching for a product or service you offer. Keyword research and suggestion tools are also available to get insights on what people are actually searching for in your category. In addition, PPC is proven to present numerous targeting advantages decreasing the percentage of users clicking on ads who are not likely to be interested in your product or service.

You Have Control of Budget and Scheduling

With PPC, you can set a maximum budget on a daily or monthly basis. This allows for some flexibility, either when you just want to test a campaign, test new keywords, or massively increase the size of your campaign because the ROI has proven itself. You may also effectively schedule your ads to appear based on what you think the days of the week or time of day your target market is searching for a product or service you offer.

Fast, Measurable Results

Every keyword that triggered your ads to be displayed (impressions) and every click or click through rate (CTR) and the cost per click for every keyword (CPC) is tracked and measured. Conversions can also be tracked when they make a phone call (requires special tracking software), when they sign up to your newsletter or fulfill an order form and make a payment. Since results can be measured daily, weekly or monthly, this allows for systematic optimization.

What are Your Competitors Doing?

Your toughest competitors most likely have done PPC or are probably doing PPC. One survey shows that online marketing savvy businesses have a strong focus on paid search (PPC) as it is in the top 4 of online marketing budget allocations, encompassing 25% of businesses’ online marketing budget.