What is SEO?
Search engine optimization is the process of improving the ranking of your web pages on search engines’ organic or unpaid search results pages (such as on Google, Yahoo and Bing) for search queries related to your business, brand, product or service.
What do I get when I sign up for Inviko’s Website SEO Services?
1. We will rank your website high on Google for your business search keywords
2. We will thoroughly research your business keywords and do an analysis of the relevancy, search volume, difficulty of ranking and other factors related to your business keywords
3. We will optimize your website for your business keywords for Google, Yahoo, Bing
In a nutshell, if you are selling car accessories such as steering wheels, and we have identified “car steering wheels for sale in Boston” as a good target keyword or key phrase for you, then your web pages should start ranking high on search engines when people type in “car steering wheels for sale Boston” as a search query (or some close variations of it)
More information about Search Engine Optimization
Since Google is the leading search engine with 67% market share, an effective SEO demands a deep understanding of its intricate algorithms and ranking factors. These are continuously developing to display the most relevant search results to users. As the leading search engine, it is critical to align with Google’s best practices and this also means exceeding the standards of Bing and Yahoo.
SEO performed properly results in higher rankings for your web site on relevant searches with the goal of achieving on the first page of Google. The higher your site is ranking on search engine results pages, the higher the click through rate (CTR) and so the greater the number of visits to your site. Click through rate is the number of times people click on the search engine results to go to your site over the number of times your site appears to them (impressions) on search results.
SEO involves the application of thorough guidelines and proficient techniques in the design, architecture, coding, content, promotion, linking, localization, personalization and socialization of your website.
Why Do You Need SEO?
Doing SEO means increasing free targeted traffic or visitors to your website as opposed to getting instant, but paid, traffic through search engine advertising.
Having a website is not enough. SEO means letting people and search engines know that your website exists.
It is worth repeating that:
SEO is a Great Source of Leads
What are Your Competitors Doing?
What is the Next Step?
Send us an email or give us a call to schedule an appointment.