What is SEO?

Search engine optimization is the process of improving the ranking of your web pages on search engines’ organic or unpaid search results pages (such as on Google, Yahoo and Bing) for search queries related to your business, brand, product or service.

The main benefit of ranking for a specific keyword is that you can get “free” traffic to your site, month after month.

When you search for something in Google (or any other search engine), an algorithm works in real-time to bring you what that search engine considers the “best” result. Even though Google doesn’t make the inner workings of its algorithm public, based on filed patents and statements from Google, we know that websites and web pages are ranked based on: Relevancy: That is Google looks first-and-foremost for pages that are closely-related to your keyword. Authority: Google’s way of determining if the content is accurate and trustworthy. One of the factors they look for is the number of other pages that link to your page. Usefulness: Content can be relevant and authoritative. But if it’s not useful, Google won’t want to position that content at the top of the search results. Google measures usefulness largely based on “User Experience Signals”.

What do I get when I sign up for Inviko’s Website SEO Services?

1. We will rank your website high on Google for your business search keywords

2. We will thoroughly research your business keywords and do an analysis of the relevancy, search volume, difficulty of ranking and other factors related to your business keywords

3. We will optimize your website for your business keywords for Google, Yahoo, Bing

In a nutshell, if you are selling car accessories such as steering wheels, and we have identified “car steering wheels for sale in Boston” as a good target keyword or key phrase for you, then your web pages should start ranking high on search engines when people type in “car steering wheels for sale Boston” as a search query (or some close variations of it)

Since Google is the leading search engine with more than 70% market share, an effective SEO demands a deep understanding of its intricate algorithms and ranking factors. These are continuously developing to display the most relevant search results to users. As the leading search engine, it is critical to align with Google’s best practices and this also means exceeding the standards of Bing and Yahoo.

SEO performed properly results in higher rankings for your web site on relevant searches with the goal of achieving on the first page of Google. The higher your site is ranking on search engine results pages, the higher the click through rate (CTR) and so the greater the number of visits to your site. Click through rate is the number of times people click on the search engine results to go to your site over the number of times your site appears to them (impressions) on search results.

SEO involves the application of thorough guidelines and proficient techniques in the design, architecture, coding, content, promotion, linking, localization, personalization and socialization of your website.

Why Do You Need SEO?

Doing SEO means increasing free targeted traffic or visitors to your website as opposed to getting instant, but paid, traffic through search engine advertising.

Having a website is not enough. SEO means letting people and search engines know that your website exists. SEO is a Great Source of Leads.

It is worth repeating that:

SEO will give you high visibility on search engines thus giving you more traffic to your website and a higher chance of getting leads, conversions and sales for your business.

What are Your Competitors Doing? We scan your competitors and analyze what your competitors are doing.

What is the Next Step?

Send us an email or give us a call to schedule an appointment.