SEO Factors Work In Combination
No single SEO factor will guarantee search engine rankings. Having a great HTML title won’t help if a page has low quality content. Having many links won’t help if they are all low in quality. Having several positive factors can increase the odds of success while the presence of negative factors can worsen those odds.
Some of the factors are listed below:
On Page SEO Success Factors:
On The Page search ranking factors are those that are entirely within the publisher’s own control. What type of content do you publish? Are you providing important HTML clues that help search engines (and users) determine relevancy? How does your site architecture help or hinder search engines?
Off Page SEO Success Factors:
Off The Page ranking factors are those that publishers do not directly control. Search engines use these because they learned early on that relying on publisher controlled signals alone didn’t always yield the best results. For instance, some publishers may try to make themselves seem more relevant than they are in reality.
With billions of web pages to sort through, looking only at ‘on the page’ clues isn’t enough. More signals are needed to return the best pages for any particular search.