Search Engine Optimization (SEO) is a process of increasing your websites visibility in search engines such as Google, Yahoo, Bing etc. Search Engine Optimization is often considered as the technical part of Web Marketing. It is a procedure of optimizing web sites in order to make them more search engine-friendly, thus getting higher positions in search results, and this is what boosts visitor traffic through search engines.
Example: People searching for dentists in Cambridge are more likely to visit websites on the 1st and 2nd page of Google as show in the video below:
Image of SEO Services
Every business with a website should make getting their website as high up as possible on search-results pages such as Google — a key part of their business strategy.
This generally means more traffic to your site and in turn more business.
SEO stands for “search engine optimization”. It’s the concept of improving a website to enhance search engine visibility, and to ultimately help you attain a higher spot in search results. In simple terms, getting your website on the first or second page of search results of google, bing, yahoo etc, if someone types words related to your website.
The Two Part SEO Equation
There are two parts to the SEO Equation that you should be aware of:
On Page Optimization
Off Page Optimization
On Page Optimization is making sure that your website pages are optimized properly so that search engines know what your pages are about.
Off Page Optimization is all about getting backlinks to your website from other websites. Backlinks determine how important your website is because search engines perceive backlinks as votes.
The SEO tips below focus on On Page Optimization and should assist the reader in forming a basic understanding of how to create user friendly web pages which are easily understood by the most popular search engines.
Know this-There are thousands of search engines but only two of them will bring you most of the traffic- Google and Yahoo. Another search engine that brings me a little traffic is msn but I do not focus too much on tactics for that engine.
Focus your attention on the engines that will bring you the most visitors first and work your way down.
On Page SEO
1. Insert keywords within the title tag so that search engine robots will know what your page is about. The title tag is located right at the top of your document within the head tags. Inserting a keyword or key phrase will greatly improve your chances of bringing targeted traffic to your site.
Make sure that the title tag contains text which a human can relate to. The text within the title tag is what shows up in a search result. Treat it like a headline.
2. Use the same keywords as anchor text to link to the page from different pages on your site. This is especially useful if your site contains many pages. The more keywords that link to a specific page the better.
3. Make sure that the text within the title tag is also within the body of the page. It is unwise to have keywords in the title tag which are not contained within the body of the page.
Adding the exact same text for your h1 tag will tell the reader who clicks on your page from a search engine result that they have clicked on the correct link and have arrived at the page where they intended to visit. Robots like this too because now there is a relation between the title of your page and the headline.
Also, sprinkle your keywords throughout your article. The most important keywords can be bolded or colored in red. A good place to do this is once or twice in the body at the top of your article and in the sub-headings.
4. Do not use the exact same title tag on every page on your website. Search engine robots might determine that all your pages are the same if all your title tags are the same. If this happens, your pages might not get indexed.
I always use the headline of my pages as the title tag to help the robots know exactly what my page is about. A good place to insert the headline is within the h1 tag. So the headline is the same as the title tag text.
5. Do not spam the Meta Description or Keyword Tags by stuffing meaningless keywords or even spend too much time on this tag. SEO pros all agree that these tags are not as important today as they once were. I just place my headline once within the keywords and description tags.
6. Do not link to link-farms or other search engine unfriendly neighborhoods.
7. Do not use doorway pages. Doorway pages are designed for robots only, not humans. Search engines like to index human friendly pages which contain content which is relevant to the search.
8. Title tags for text links. Insert the title tag within the HTML of your text link to add weight to the link and the page where the link resides. This is like the alt tag for images.
My site contains navigation menus on the left and right of the page. The menu consists of links not images. When you hover over the link with your mouse, the title of the link appears. View the source of this page to see how to add this tag to your links.
9. Describe your images with the use of the alt tag. This will help search engines that index images to find your pages and will also help readers who use text only web browsers.
10. Submit to the search engines yourself. Do not use a submission service or submission software. Doing so could get your site penalized or even banned.
Here is the submission page for google: http://www.google.com/addurl.html
Submit only once. There is no need to submit every two weeks. There is no need to submit more than one page. Robots follow links. If your site has a nice link trail, your entire site will get indexed.
Off Page SEO
After you have finished your On Page Optimization, you will need to focus the rest of your time on Off Page Optimization. On Page Optimization alone will not get good results (Especially for competitive keywords). Great results are achieved when both On Page and Off Page Optimization are combined together.